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Home » Monetize Blog

Monetize and Publicize With Project Wonderful Guide

Submitted by on Thursday, 11 December 200819 Comments

As some of you might know my blog is fairly new one.  At this time it is almost four months old and I recently decided to try out various programs to monetize my blog.  I know what your thinking, “You mean I can get paid to blog?”  Yes you can.  There are thousands of bloggers out there doing it now, so why can’t you?  I personally do it as hobby, but there are some bloggers out there that do it as their main source of income.  You can make zero to thousands of dollars a month just by blogging.  There are many resources and companies that can aid you in the monetization of your blog.  One such company is Project Wonderful.

Everybody wins, that is Project Wonderful’s motto.  They make it simple to monetize and publicize for both advertisers and publishers.  The major difference between Project Wonderful and other advertising companies is their Pay Per Day system.  Available ad space is sold through an Infinite Auction system.  They give advertisers the power to choose what sites their ads appear and publishers the freedom to choose what ads show up on their site.  I recently spent the past two weeks trying out this source of blog monetization and realized it is an even better tool to publicize with.

Getting Started

Signing up is extremely easy.  They recommend you have a site with at least 30 pages of content before you apply to become a publisher.  It normally takes about 3 business days before you are notified about becoming a Project Wonderful publisher.  After you are approved, you can begin offering ad space on your site for bids in their Infinite Auction system.  They offer several standard formats for ads that you can customize and place on your site.  During my test with them I decided to go with the square 125×125 and leader board 728×90 ads.  You can see them on this site at the very top and to right above my right side bar.  I also created two simple ads, so the spaces would not be empty when nobody was bidding on my ad space.  You can see these two ads below.

Creating AD space for your site is easy.  You simply select the size of the ad and add a description to it.  You can state the type of site you have and where the ads will be placed.  You also decide the how much the space is worth by setting a minimum bid.  For example, for my 125×125 ad I set the minimum bid at .01 and for the 728×90 ad I set the minimum at .10 cents.  You can set the minimum bid at any price you like, as your traffic increases so does the value of your ad space.  I seen some ads on Project Wonderful going for as much as $60 per day.  It really just depends on the niche of your site and whether advertisers want their ads there that badly.  After you finish customizing your ad, you simply place a code on your site and the activate it.  Who-la!  Your ad space is up for auction.

Advertisers find your site through the notifications or by using Project Wonderful’s publisher search feature.  So make sure when describing your site you use the appropriate tags.  If they stumble upon your site, they will be able to view the ad size, current bid, site description, and a 30 day report of ad impressions on your site.  Try to add the ad code to your site around 12a.m. EST.  The ad tracker resets around that time.  If you do it around that time your 1st day report of ad impressions reflects your actual traffic.  It really shouldn’t effect you too much but that means your true 5 day average won’t display until the beginning of day 7.

Payments and Advertising

Payments are stored in their database and can be request via pay pal once you reach the $10 minimum balance.  It normally takes up to one business day.  However, I like to reinvest that money back into my site.  Just as easy as it is to be a publisher, you can also become an advertiser.  Using the same ads I created as fillers for my ad space, I can easily become an advertiser to help publicize my blog.  Think about it, if a tree falls down in the forest and nobody is there to hear it, will it make a sound?  No, it will not make a sound.  If you apply that same concept to a blog or web comic, you can see what I am talking about.  If nobody knows about what you are doing then is it really even worth doing?

I did not create this blog for the sole purpose of making money but to expose my ideas in a web comic.  Behind all the smoke and mirrors that’s what this blog is about.  All the extra stuff is an additional incentive to be here.  So that being the case, using Project Wonderful to promote my blog seemed like a no brainer.  To get your ads placed on site, you simply search through the hundreds of publishers that Project Wonderful has.  You place a bid and if you are the highest bidder your ads will instantly be placed.  Here are some examples of sites where my ads where placed.

The great thing about being a publisher and advertiser is that it doesn’t cost you a penny to advertise.  I simply build up enough funds from being a publisher and spend it as an advertiser.  I place my ads on sites with traffic comparable to mine or greater.  In the third screen shot, that publisher has over 8,000 visitors a day and 1,200+ subscribers.  By placing ads on sites with similar niches, you can expose your site to visitors that might have never heard of you otherwise.


Overall I think Project Wonderful is a great hastle free online advertisement broker.  You make money by selling space and not by your visitors clicking on ads.  The ad space is up for auction 24/7, so you don’t have to waste the advertisement space and revenue waiting on another monthly sponser.  You control the placement, the type of ads, and when you want your money.  It’s also a great tool to promote your site and help others become aware of what you are doing.  If you are a small up and coming or big successful blog, give Project Wonderful a try and start monetizing and publicizing your blog today.

My views in guide were based solely on my personal experiences with Project Wonderful.  They did not pay or co hearse me in anyway when I decided to write this Guide.  I really just wanted to share what I am going through, because I know a lot you are going through or thinking about doing it as well.  Thank you for reading!  I’ll see you next time.


  • Helvetica says:

    I really like ProjectWonderful’s advertising. It’s quick, clean, and actually offers stuff that I don’t mind seeing on the site. For a publisher it’s certainly a breeze.

    As for advertising it’s fun too — primarily because it’s a way that I can literally donate to people that I like and receive something useful in return. I can throw $10 over a while at a website/friend and I get ads for it.

    Overall, it may not really make that much money in the short run; but it certainly creates a steady stream of trickling money in the face of the feast-or-famine web traffic. Plus, it does have that perpetual ad machine effect of putting earnings back into advertising.

  • Pwnsan says:

    Hey Helvetica,

    I know how you feel. I kind of think of Project Wonderful as a credit based banner exchange. I build up enough credits and then I can use my credits to place my banner else where. It works out for everyone and you get back more then you put into it.

  • Snafzg says:

    Sounds cool. I’ll check this out since there are times when all my sponsor slots aren’t full. Thanks for the tip!

  • bbr says:

    Interesting blog actually 😛

  • Pwnsan says:

    Hope it works out for Snafzg, you obviously get way more traffic then I do. lol Hey Bbr, we’ll be here when you decide to switch over to Warhammer Online. 😀

  • Regis says:

    I actually like the idea. Part banner exchange with some optional profit.

    But when I checked there didn’t seem to be that many Warhammer sites to trade with. Also, any issues with gold sellers?

  • Pwnsan says:

    Hey Regis, I would say the majority of the publishers in PW are web comics. After that mainly social networks, online merchants, and making making sites. There are a few gaming related sites but from what I noticed the web comics seem to dominate the advertising bids. I clicked on a few myself and was surprised some of them had 100k+ visitors a day. I guess it’s cheap and easy direct advertising. I don’t mind, it’s a few extra bucks a month in my gas tank.

    I didn’t see any gold sellers, which really wouldn’t matter anyway because you can block bidders and cancel bids you do not like. Who buys gold for Warhammer anyway, it’s like selling sand at the beach. 😀

  • Hammer says:

    Interesting article, will check them out. For those of you who have warhammer sites and are interested in banner/link exchange let me know. contact (at)


  • Dream Lane says:

    “Who buys gold for Warhammer anyway, it’s like selling sand at the beach. :D”

    I got a good laugh out of that. Nicely put.

  • Pwnsan says:

    A few additional tips to help ya out.

    Always set the min. bid to .01

    Less is better! If you have like six ad boxes there will be no bid war for your ad space. Sponsors bid 1 penny at a time under 10 cents, then after 10 they have to bid in 10 cent increments. So if the top bid is 10 cents, the next bid will have to be 20, 30, 40 and so forth.

    Scout out the higher priced Ad sites and see if any of their tags applies to your site. Help sponsors find their way to your bidding page.

    That’s about it, good luck!

  • AccuhcenBuh says:

    where did you read this?

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  • IsaLandr says:

    I stumbled here accidentally via websearch. I know this is a rather old post, but if you still check it, I was just wondering how you got Project Wonderful to keep unbid ad space filled. You mentioned making ads of your own to keep those spots filled when nobody was bidding on your space, but nowhere have I found instructions on how to do that. If you have time and are up to it, could you explain to me how you made that work? I’d like to fill unbid ad space with ads of my own, but I just haven’t been able to figure out how to do it. I’m pretty new at this Project Wonderful stuff.
    Thank you in advance

  • Pwnsan says:

    Hi IsaLandr,

    After you create an ad banner for your website,

    Go to “Publishing” > “My Ad Boxes” > “Edit”

    You will see an option called, “Your ad here.”

    Hope that helps, thanks for reading.

  • IsaLandr says:

    Yes, thank you. I’ve got it now. Thanks for the heads up. I wouldn’t have even known it was possible at all if not for your article.

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